The Difference Between Teams and Solo Agents



Thinking about a career in San Diego real estate sales? If you're a current sales professional looking to control your own income and success in a new industry, or you're an existing real estate agent who needs more help to reach your goals, email me today for a private San Diego real estate career consultation. I'll share with you what a sales career at Keller Williams looks like, as well as the great income you will earn helping San Diego homeowners sell and buy homes in our greater San Diego County area.

Working as a solo agent would appear to be the best way to make a lot of money in the real estate industry - after all, a single agent doesn't have to split commission with other agents. But when you look deeper, there are many benefits to being a part of a team. Think of it like this: When you're working a transaction you have a job - but when you have an agent helping you with a transaction, you have a business.

We all know it takes about 50 hours to complete a real estate transaction; 10 hours are spent generating the lead and 40 hours are spent servicing the lead and dealing with administrative work after close. Let's say you make $15,000 commission on a deal as a solo agent doing your own lead generation and paying your own costs - your hourly rate would come to $300.

If you're on a team, you might pay a great assistant $800 to do the administrative stuff (40 hours) while you focus on lead generation (10 hours). At this point,you are making $1,420 an hour and working only 10 hours on a transaction. If you add a buyer's agent to the mix and split the commission, you'll still keep $7,100 of the original commission. Here's where the magic of leverage comes in: the buyer's agent will go out and look at properties, show properties, and write contracts (8 hours), while all you have to do is generate leads (2 hours). The buyer's agent makes a healthy $750 an hours, while you make $3,500 an hour because you spend only 2 hours generating leads!

So, by dividing labor and using leverage to get deals done, you are making more money per hour and working fewer hours. But you don't stop there - since you now only focus on generating leads, you focus in on that and dedicate more and more hours to it. It's all about finding out how much your time is worth and maximizing it. An added bonus to all of this is that each member of the team gets better at their job because that's all they do. They become specialists!

As you can see, joining a team is a whole lot more profitable than it would seem on the surface. It's all about using the magic of leverage to maximize your results and grow your business.

Want to know more about building teams? Don't hesitate to shoot us an email or click the links here on this page. We would love to hear from you!

What's the Deal with Low Commissions on Open Listings?



Thinking about a career in San Diego real estate sales? If you're a current sales professional looking to control your own income and success in a new industry, or you're an existing real estate agent who needs more help to reach your goals, email me today for a private San Diego real estate career consultation. I'll share with you what a sales career at Keller Williams looks like, as well as the great income you will earn helping San Diego homeowners sell and buy homes in our greater San Diego County area.

Many agents have been coming to us and asking what's going on with open listings. Agents on the selling side are offering unacceptably low commissions - which means many of us don't want to bring our buyers to the home.

Our market is currently appreciating, though it is soft in terms of units. Because of this, sellers are under the impression that we don't bring much value in these conditions. This is simply not true.

What we've seen is sellers listing with agents for a set price, then refusing to cooperate with the agent that brings the buyer's broker. They do this because if they guarantee the cooperating commission, that broker would be on the hook for it. How can we connect buyers with these homes and still get paid?

First, you need to use a buyer representation agreement. This way, you can show your client every single home, pay the fiduciary duty to them that they're hiring you to do, and you can still get paid. The great news is the seller is usually willing to pay your commission, which you can add in as part of your RPA or purchase contract as a buyer nonrecurring closing cost. Remember, you can not make your commissions a part of the contract, it must be called a buyer non-recurring cost. By doing so, you get your commission and the buyer gets the home they want. 

If you have any questions about this topic, we're always available to chat. We look forward to talking with you soon!

Can't Miss These Training Opportunities Coming Soon



Thinking about a career in San Diego real estate sales? If you're a current sales professional looking to control your own income and success in a new industry, or you're an existing real estate agent who needs more help to reach your goals, email me today for a private San Diego real estate career consultation. I'll share with you what a sales career at Keller Williams looks like, as well as the great income you will earn helping San Diego homeowners sell and buy homes in our greater San Diego County area.


Welcome back, everybody. Today we want to make you aware of some great upcoming training opportunities that we have that you won't want to miss. Specifically, there are 3 events coming up in the next few months that you simply can not miss if you want to continue on the path to be a successful and profitable real estate agent. Here are the events I'm talking about:
  1. Bold Technology in San Diego
    • On August 8, we have Bold Technology coming to San Diego. We are flying a mater technology instructor in from the east coast and she is going to talk about everything you need to know about digital media and your real estate business. Topics include social media, generating internet leads, ad words, pay per click, SEO, and more. This is a $169 dollar class and one of the best investments you can make to grow your business. This event will be held at the Carlsbad Sheraton.
  2. Lead Generation with Jean Rivers
    • Later this month, the fabulous Jean Rivers will be flying in from Texas to teach us all about lead generation. Learning lead generation from Jean is learning lead generation at the millionaire level. If you have a desire to run a real estate business that will net you over a million dollars, you can not miss this $99 class. This event will also be held at the Carlsbad Sheraton
  3. Mega Agent Camp
    • Last but not least, we have Mega Agent Camp. From September 15- 19, all the top agents in the world from all different companies are going to converge in Austin, Texas for an amazing week of training. They are going to talk about technology, systems, homes, land development, builder development, and everything else you need to know to become a successful agent. A great feature of this event is that everybody on stage will be making $1 million or more a year in commission. 
Napoleon Hill once said "You become a reflection of the 5 people you spend the most time with," So who do you you want to hang out with? The most successful people in your field, or agents in your area that are struggling to sell homes? We look forward to seeing you at some of our upcoming events. Treat yourself right and take advantage of this incredible opportunity.