How to Figure Out Your Strengths & How to Use Them

For a limited time only, we’re allowing you to use the Keller Personality Assessment to find out what your strengths are and how to leverage them.

Thinking about a career in San Diego real estate sales? 
 Email me today for a private San Diego real estate career consultation.

Have you ever taken a behavioral assessment before?

We have many agents who want to build teams and leverage behavioral assessments in their screening process to determine whether the people they’re hiring will be a fit. The most common of these behavioral assessments is one called the DiSC profile, and the big mistake a lot of people make is going to Tony Robbins’ free website and using the free DiSC profile offered there.

The problem is, that particular behavioral assessment is geared towards a person who is in their personal and home life, so the results you get from it can vary wildly from something you’d get from a paid Abelson DiSC that costs anywhere from $10 to $20 per report.

Dr. Abelson has a great DiSC report that’s entirely based on a person’s job world, and it provides much more clarity for the hiring process. Beyond that, we see people also use things like activity vector assessments from corporate consulting that cost $250 each.

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This the only assessment that analyzes cognitive abilities as well as behavior.

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At Keller Williams, we’ve built our own proprietary tool that our agents have access to called the Keller Personality Assessment. This is the only one that actually gauges not only what a person’s natural behavioral style is, but it also talks a little bit about their cognitive abilities by checking things like IQ and how quickly they pick up on new things.

We’re very excited to be able to offer this to our agents. For a limited time only, you can click here and submit the form and we will send you a link where you can complete the KPA. We’ll then sit down with you and talk about what your strengths are and how you can leverage them to be a great real estate agent.

If you have any questions, don’t hesitate to give us a call or send us an email. We’re here to help.

Low Inventory Means Big Opportunity for Agents

Low inventory actually means big opportunity for real estate agents, and I’ll explain why today.

Thinking about a career in San Diego real estate sales? 
 Email me today for a private San Diego real estate career consultation.

There are a lot of agents out there who are moping around because there are only one-and-a-half months of inventory on the market.

On the contrary, low inventory actually means big opportunity for you and your real estate business.

In fact, just last month we sold 214 homes. That is the second-highest month that we’ve had in 10 years of being in business, beating even our May, June, and July numbers.

So, how are we doing that when there are only 4,800 homes on the market?

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You have to proactively prospect every single day.

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We’ve helped our agents realize that low inventory means big opportunity. You can’t just do three of the four P’s in real estate. You can’t just put the sign in the yard, pop the property on the MLS, and pray that another agent brings a buyer along.

You have to proactively prospect every single day to find listing inventory.

Send mailers, knock on doors, and consult your sphere—there are several strategies you can use to turn this market into a great opportunity for your business.

Click here to download additional buyer plan of action strategies

If you have any questions, please don’t hesitate to reach out to me. I would be happy to help you!

Market Conditions in San Diego Present a Unique Opportunity

The San Diego County market is suffering from an inventory crisis. However, the best agents are turning this into an opportunity for more business.

Thinking about a career in San Diego real estate sales? 
 Email me today for a private San Diego real estate career consultation.

The latest numbers are in for San Diego County, so I wanted to take a moment to talk about the real estate market and what I’m seeing right now.

We’re down about 9% in the number of new listings from last year. We’ve only brought about 12,000 homes on the market this year compared to 14,000 last year. The pace of sales is slowing down a bit too. We saw 7,400 home sales by this time last year, but right now we’re sitting at around 7,300.

Combined, those two factors are really knocking down inventory in the market just as the busy season is starting. That’s going to make prices shoot up. Who knew that San Diego County could get more expensive to live in, right?

Our median sale price is up by another 5.5% from last year and sits at $510,000, which is absolutely incredible. Half of the home sales are below $510,000, but the other half are above that number. That’s a higher figure than we saw in 2006.

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There are only 1.6 months of available inventory right now.

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The big question looming for Southern California is what will happen with our active inventory. We’re down by 30% year-over-year.

As of April 1st, we had 4,864 properties listed for sale in the entire county, a 1.6 month supply. We typically sell about 3,700 homes each month and that number can rise as high as 5,000 in the summer.

Buyers face a scary proposition in this market. When you consider that half of buyers are also sellers, the inventory problem makes sense. Sellers are hesitant because it’s hard for them to answer the question of where they are moving next in this kind of market. That’s where the best agents are turning this market into an opportunity.

Next time, I’ll talk about how you can turn these market conditions into a big opportunity for your business. If you have any questions in the meantime, don’t hesitate to give me a call or send me an email. I look forward to hearing from you.