Thinking about a career in San Diego real estate sales? If you're a current sales professional looking to control your own income and success in a new industry, or you're an existing real estate agent who needs more help to reach your goals, email me today for a private San Diego real estate career consultation. I'll share with you what a sales career at Keller Williams looks like, as well as the great income you will earn helping San Diego homeowners sell and buy homes in our greater San Diego County area.
The Low Inventory Challenge: For Sale by Owner Properties
If we stretch back to about ten years ago, you might remember Shift, which was written by Gary Keller when we went from a high inventory to a low-inventory market and vice versa. His goal was for agents like you and me to find the best tactics to capture the most listings. In our case, we will be trying to capture a For Sale by Owner listing.
If you're like me in this market you're probably talking to sellers, and some of those people may not see as much value in our services as they used to. The internet has helped consumers sell their homes themselves, and because of this, you need to truly sell yourself to them and articulate your value proposition. I'm going to give you a quick example of this today.
"So you see, Mr. Seller, when you list yourself as a For Sale by Owner (FSBO), we call that the veritable 'Garage Sale' of real estate. You see, if you went to a watch store and bought a brand new, shiny watch for $1,000 dollars and then brought it home and set it on a table at your garage sale, you would never get $1,000 dollars for it, even with a receipt sitting right next to it. This is because whenever salespeople are not involved, people are always trying to save money. So right off the bat when a buyer comes to look at your home, they're going to knock off the top 5-7% of your home's asking price because they realize that there is no agent to pay commission to."
"This is why you hire me. Because I can show you my flexible listing strategy. You know, if you do sell it yourself, I'll even waive the commission fee and complete the transaction for you."
Don't Forget About a Free Webinar Opportunity
Contact me today for the full strategy that we use with FSBO's and I will give you the Flexible Listing Commission Program that we have used to sell and list hundreds of FSBO properties.
If you would like to contact me to talk about these strategies or about San Diego real estate, then please do not hesitate to call (858) 255-1652 or email me at JTaylor@kw.com
