What’s the Key to Becoming a Real Estate Mogul?

Thinking about a career in San Diego real estate sales? 
 Email me today for a private San Diego real estate career consultation.

Today I want to talk a little about agent expansion. Here at Keller Williams, it’s becoming part of our language, and it’s the next level of opportunity for our top agents.

We all know how an agent’s team is set up. At the top, you’ve got the rainmaker. As they grow their business, they hire an executive assistant and the remainder of their administrative team who manage all the non dollar-producing activities.

Once they continue to grow their team to about 40-60 transactions per year, they hire that lead buyer’s agent. Then, when they are ready to go to the 6th level, they hire that lead listing specialist. At this point, the agent is running a business where they are able to buy and sell a lot without having to go on a ton of appointments while creating leverage.

At some point, they will hit a ceiling in their market, where it will cost them more to do business in that market than it would net them in a return. That’s where agent expansion comes in. Gary Keller has taught us that agents can take their brand and franchise it into other business locations around the country. The key to doing that lies in slightly reorganizing your team structure.

This is how the expansion agent sets up their team. It’s like a tripod. On one leg, they bring leveraged lead generation in-house so all those leads are being generated and converted on the team level. The administrative leg of the team still does all the contract to close work. Then, the sales leg represents the traditional team, the agents on the ground.

The beauty of this system is that you can run your business from any market and expand to any market. Matt Fetick just opened an expansion team in London, for example. Expansion takes the lid off of what we know is possible for agents. So, if the millionaire real estate agent toolkit was the key to a million dollars in net income as an agent, this is the key to a $100 million net income.

I’d love to talk more about agent expansion if you are interested. Give me a call or send me an email to set up a time.

What Do Worsening Real Estate Conditions Mean for You?

Thinking about a career in San Diego real estate sales? 
 Email me today for a private San Diego real estate career consultation.

October is in full swing here in San Diego, and it's starting to get a bit chillier outside. Does this mean it's the slow season for real estate? If history is any indication, we're probably going to see the number of home buyers decrease.

The other day, I was reading a great article that mentioned that August signaled the end of the home buying season here in California. We're seeing more listings sit on the market for a longer time and sell for a bit less money. Historically, it's nothing to be concerned about this time of year. However, when taking a look at the amount of inventory with new construction and the national and international economic uncertainty, it's starting to look like the market is making more than just a seasonal shift.

I was talking to Gary Keller recently and he said to look out for a surprise in the market over the next 6-8 months. This brings me to the next thing I want to remind you about: The Shift Book. Gary wrote it back in 2007-2008, and it really taught our agents how to thrive when the market changes. We can't know for certain whether the market is going to change next year, but we do know that the market will change eventually.

To get a bit more information about The Shift Book, click here! Pick yourself up a copy if you want to learn how to stay on top even when the market shifts!

Join the BOLD Training Program

RSVP Here!

Thinking about a career in San Diego real estate sales? 
 Email me today for a private San Diego real estate career consultation.

Today, I'd like to offer you a unique opportunity to attend a training class with us here at Keller Williams.

This is a national program called BOLD, which stands for Business Objective a Life by Design. Nationally, there have been over 59,000 students in the BOLD program.

The program itself lasts seven weeks, and in those seven weeks, those 59,000 agents averaged 14 transactions per agent. That's two transactions a week per agent!

Now, in Southern California there is more competition and prices are higher. However, agents who participated in the BOLD program got 6.3 transactions over the course of seven weeks. If the average commission is $15,000, that's over $100,000 commission income in seven weeks! That definitely improves your business.

If you are interested, RSVP here! As always, if you have any questions for me, give me a call or send me an email. I would be happy to help you!