How Is Technology Changing Real Estate?

Thinking about a career in San Diego real estate sales? 
 Email me today for a private San Diego real estate career consultation.

For those of you who don’t know, Inman is a company that specializes in real estate technology and media. I recently attended a bi-annual conference with Inman where the brightest minds in real estate technology meet twice a year to talk about trends that could disrupt the way we do business.

There are two things that I took away from this conference. The first is that leaders in technology and venture capitalists are out for your money. They are looking to dismantle the real estate transaction, commoditize the agent, and profit from it.

The second thing was really an “a-ha” moment for me. The reason all of these search websites (like Zillow and Trulia) are able to dominate the search market is because they are not required to play by the same kind of rules and aren’t held to the same high standards as us. Some of these companies’ business models hinge on them breaking rules we are forced to abide by. You have the same opportunity that Zillow does online, you just have to work at getting yourself in front of the consumer.

If you have any questions for us, feel free to give me a call or send me an email. I look forward to hearing from you!

What Can You Expect from the San Diego Market Moving Forward?

Thinking about a career in San Diego real estate sales? 
 Email me today for a private San Diego real estate career consultation.

Every year, we watch for several things: how many new listings are hitting the market, how many are going into escrow or pending, and how many are closing escrow and actually selling. All of this leads us to the simple supply and demand economics of our local real estate market.

If you're an agent and you're working in the market, you know we're currently down on inventory. In fact, on the detached housing market, we're down to only 2.8 months of inventory. This means if we didn't list any new homes in the next 3 months, we would sell off everything we have available and run out of inventory. Historically, anything under 3 months of inventory is considered an extreme seller's market, meaning a seller can name their price, within reason, and that buyers are going to have a tough time getting into homes because of multiple offer situations.

These conditions are very dependent on the price point. Anything below about $600k-$750k is selling incredibly fast. These homes are selling quickly and for top dollar when priced reasonably. On the other hand, when homeowners price their home 10% over the most recent sale, we know they have eliminated 90% of the buying market. This is a valuable tip to remember when selling if you want to make the most of the process!

All in all, the market is looking strong. Days on market are coming down and we've sold about 14% more inventory this year than the same time last year, and prices are on the rise. As we move to the end of summer and get ready to enter an election year, you can expect things to get interesting!

If you have any questions or need real estate assistance of any kind, don't hesitate to reach out to me. I would love to assist you in any way possible.

What Is Our Lead Follow Up System Like?

Thinking about a career in San Diego real estate sales? 
 Email me today for a private San Diego real estate career consultation.

Most experienced agents that I consult with are already great at generating leads. They have marketing programs, open houses, and more leads than they know what to do with. Therefore, the biggest opportunity in most of their businesses is often in lead conversion. 

So, today I want to share my simple, yet effective, lead conversion program.

Our process consists of using two accordion folders, one with 31 tabs for the days of the month, and another with 12 tabs for the months of the year.

When I am on the phone and set up a follow-up appointment, let’s say a week in advance, I go to my accordion folder and count out 7 days. Then, I cut that in half as a personal practice. I drop the lead sheet in there. That way when it comes time for me to reach out again, I can pull out that lead sheet and know who to call and what to talk about. It’s a simple, yet effective system that will ensure you never miss a lead again.

If you have any questions for us, feel free to give us a call or send us an email. We look forward to hearing from you!